Optimizing GA4 Settings: A Step-by-Step Guide on How to Exclude IP Addresses for Enhanced Analytics Precision

admin March 15, 2024

 

This blog guides you with simple steps about how to exclude IP addresses in GA4. Before going through the steps, let’s understand why do we need to exclude IP addresses in GA4

 

The basic idea of IP address exclusion is to improve the accuracy of data by removing test data. For example, you are a team and while implementing the tracking and after implementing the tracking your team is performing tests and validating the accuracy of data. When test data get recorded with real customer data it may damage the reporting and exclusion will improve the reports with real data only.

 

Let’s dive into the steps:

 

Step 1 : Click on gear icon (⚙) i.e. Admin

 

Click on Admin

 

 

Step 2 : Click on Data streams

 

Click on Data Streams

 

 

Step 3 : Select your website stream. Click anywhere on the stream card

 

Select your website stream and click on it

 

 

Step 4 : On your website stream page, scroll down and click on Configure tag settings

 

Click on Configure tag  setting

 

 

Step 5 : On configure tag settings page, scroll down and click on Show more

 

Click on show more

 

 

Step 6 : Click on Define internal traffic from the list

 

Click on define internal traffic

 

 

Step 7 : on Define internal traffic page, click on Create button

 

Click on create button

 

 

Step 8 : On create internal traffic rule page, there are form fields we need to fill in order to set up the IP exclusion

 

create internal traffic

 

 

Available match types till date

 

These are available match types

 

 

In my case I will select IP address equals but in your case you can choose a matchy type are your needs. For example, you if you a range of IP to exclude let’s say X.X.X.1 to X.X.X.255, then you should select IP address is in range (CIDR notation) and in value field it should be like X.X.X.1/255

 

This is how it will look after adding the value

 

 

Step 9 : If you have more IP addresses to exclude then click on Add condition button

 

If you have more IP addresses to add condition button

 

 

You can keep on adding the IP addresses upto 10 IP addresses in one list

 

List of IP addresses

 

 

Step 10 : Once you are done with adding your IP addresses, click on Create button

 

Click on create button

 

 

Step 11 : You will see the list of rules you created 

 

ou will see your list of the rules here

 

 

Step 12 : As you are done with adding IP addresses. Now the next step is to activate the filter you created. For this go back to your admin page page and click on Data filter

 

Click on data filters

 

 

Step 13 : On Data filters page, click on 3 dot icons

 

Click on 3 dot icons

 

 

Step 14 : Click on Activate filter

 

Click on activate filter

 

 

Step 15 : Confirm the Activate filter on confirmation pop up window

 

Click on activate filter to confirm

 

 

And that’s all…

You are done with adding your IP address you want to exclude and activating the filter.

Please let me know your thoughts and valuable suggestions.

 

 

If you prefer video guides, here it is

 

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