Web Analytics In Digital Marketing
Having an online presence for your business or service is one of the most important aspects of growth, especially with the vast increase in internet users. In such a case, optimised digital marketing can help boost your business’s presence and … Continued
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Understanding The Potential Of GA4
Measuring your online presence is key to improving your brand presence and generating more business. Various tools can help you analyze your website performance and marketing effectiveness. However, GA4 stands out as a powerful analytics platform. Designed to handle … Continued
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How Conversion Rate Optimisation Increases Your Website Revenue
In the world of e-commerce, the competition is tough and customers don’t stay focused for long. To stand out, businesses need to keep innovating. One key strategy is Conversion Rate Optimisation (CRO). It can greatly increase your website’s revenue by … Continued
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Optimizing GA4 Reports: A Comprehensive Guide to Removing Unwanted Referrals
What is referral traffic? Any traffic arriving on your website from 3rd party sources or domains are referral traffic. Where can I see my referral traffic in GA4? You can see your referral traffic in GA4 under … Continued
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Optimize Your Analytics: A Step-by-Step Guide to Creating a GA4 Account and Configuring GA4 with GTM
In this blog, we will try to understand how to create a GA4 account and how to configure GA4 in GTM. Let’s understand in a nutshell, what is Google Analytics and how it works! Google Analytics is a platform … Continued
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Unlocking Website Insights: A Simple Guide to Setting Up Your GTM Account and Installing the Script
To commence the process, we recommend initiating the creation of a Google Tag Manager (GTM) account. Please visit the official website of Google Tag Manager. Step 1. If you are currently logged into a Gmail account, you will be seamlessly authenticated … Continued
Read moreMaking a success out of your business depend on internet marketing
Not only does technology change every day, but the way that we are doing business is also changing rapidly. We don’t do business as usual. Now, we are using the internet for our businesses and there are so many online … Continued
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