How a Digital Marketing Agency Boosts Your Online Presence
A strong web presence is one of the strategic treasures of any organization in the contemporary world. For both a new firm and a well-established one, the online image is what customers have of your enterprise. Statistics show that … Continued
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8 Essential Tips for Selecting the Best SEO Agency for Your Business
Fun Fact—Less than 1% of users click on the second page, and 26% of search results do not get clicks at all. Where do you stand in those statistics? Enter SEO (search engine optimization). In 2023, more than half of … Continued
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SEO vs SEM: How Do They Work Together?
SEO and SEM are two important approaches for online marketing plans and strategies in the present era. While they may be seen and taught as two distinct models, they overlap in many ways and can be helpful. Companies that grasp … Continued
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Web Analytics In Digital Marketing
Having an online presence for your business or service is one of the most important aspects of growth, especially with the vast increase in internet users. In such a case, optimised digital marketing can help boost your business’s presence and … Continued
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Understanding The Potential Of GA4
Measuring your online presence is key to improving your brand presence and generating more business. Various tools can help you analyze your website performance and marketing effectiveness. However, GA4 stands out as a powerful analytics platform. Designed to handle … Continued
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How Conversion Rate Optimisation Increases Your Website Revenue
In the world of e-commerce, the competition is tough and customers don’t stay focused for long. To stand out, businesses need to keep innovating. One key strategy is Conversion Rate Optimisation (CRO). It can greatly increase your website’s revenue by … Continued
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CEO’s Secret Weapon : How Data Became the Money Magnet for Businesses
Remember that frustrating game of pin the tail on the donkey? Many businesses used to operate that way – throwing marketing strategies and product ideas at the wall, hoping something would stick. But those days are over! Welcome to … Continued
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Optimizing GA4 Settings: A Step-by-Step Guide on How to Exclude IP Addresses for Enhanced Analytics Precision
This blog guides you with simple steps about how to exclude IP addresses in GA4. Before going through the steps, let’s understand why do we need to exclude IP addresses in GA4 The basic idea of IP address … Continued
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Optimizing GA4 Reports: A Comprehensive Guide to Removing Unwanted Referrals
What is referral traffic? Any traffic arriving on your website from 3rd party sources or domains are referral traffic. Where can I see my referral traffic in GA4? You can see your referral traffic in GA4 under … Continued
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How To Combine Multiple Dimensions Into One Dimension In Looker Studio
In this blog, we’ll talk about a common challenge in Looker Studio and how to solve it. Sometimes, in Looker Studio, you might find the need to merge multiple dimensions of a table into a single dimension. Think of it … Continued
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